In the skincare world today, we hear more and more about Clean Beauty, but what is it really about?
It is a philosophy based on a simple concept: “unnecessary” or harmful ingredients are often found in cosmetics, not only for our skin, but also for the environment around us.
Clean Beauty takes a respectful approach to people and our planet, relying on a perfect blend of science and nature.
The products that belong to Clean Beauty consist mostly of ingredients of natural origin and therefore safer for our health as they are free of chemical elements that are considered potentially harmful or irritating, such as: parabens, sulfates, SLS, SLES, formaldehyde, mineral oils, silicones, and dyes.
Talking about Clean Beauty also means talking about sustainability, which is reflected in the use of packaging made from recycled or recyclable materials such as paper, plastic and glass.
This approach refers in a broader sense to responsible behavior, which translates into greater transparency both at the level of ingredients used and the production chain and greater authenticity in dealing with consumers.
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